Emerald Fox Productions: Denver Video Strategy Company

So…. Can’t you just use your phone to make your very own business video?

Short answer is Yes! Absolutely. You can definitely make a script, set up your phone and record some footage. However, is that what you want to show your audience???? Here are some considerations on why you need to hire a professional video company, rather than DIY your business videos.

Professionals Hire Professionals

You’ve perfected your logo, refined your brand colors, decided which textures best represent. your company, spent thousands on your website and may have hired out social media content creation in order to keep your messages on-brand! Your videos are just as important as all of these other things that you’ve done to brand yourself and your company as a competent and trust-worthy professional. If you aren’t willing to invest in your business, why should your clients invest in you?

Clients can spot a DIY video right away and if that’s not the message you want to send to your clients, think twice about using your phone.

Create a Video Strategy

Shooting a promo video for your business is a GREAT first step and if that’s all you have time/money for, then that is absolutely understandable. However, implementing video into your overall business plan can be a much bigger and better undertaking. There is a wide variety of ways in which videos can assist your company to grow. Hiring a video strategy company like Emerald Fox can shed light on those areas and can create solutions to problems you didn’t even realize could be solved. Stop for a second and think about your business. If there was one thing you could change with a snap of a button, what would it be? Do you need more customers? Do you need more time? Do you need to increase sales? Video can help solve all of these!

While we typically suggest a brand message video as the first step (check out this blog article for info on what three video to utilize to jumpstart your video marketing), there are instances where a different approach can yield better results! Contact us to set up a completely free consult and to discuss your very own, custom video strategy!

Audio

When you hire a professional company, you’ll be mic’ed like a movie star! This isn’t only fun, but it also allows the editor to use REALLY good audio clips of you speaking into the camera. The thing about good audio is that no one notices good audio. But, bad audio is heard and recognized from miles away. We’ve all turned the radio station, clicked off of video or been confused by bad audio in a video. Don’t let that be you!

Editing

To put it bluntly, an experienced editor will produce a better video for you. Video transitions, color correcting, syncing audio/video, exporting to .H264? All of this is better left to an experience professional

Those are just several reasons to hire a professional! But honestly, long story short, is your brand “good enough” or are you incredible?

Emerald Fox Productions: Denver Video Strategy Company

Using music in your company’s video is pretty standard right? Here are some things to consider when choosing the right music for your video.

1. You can’t just choose any song that you love

   You can’t just use most songs, actually, due to copyright laws. Just like no one is allowed to take your intellectual property that you have worked so hard for, you can’t use a musician’s song without their permission (or, more likely, their publisher, who likely holds the copyright). While it is possible to obtain permission from the publisher or musician, that is usually very difficult and very expensive. So what can you do? You’ve got some options:

   Commission an artist to compose a song for you

   This can be quite expensive. But, for good reason! A ton of work goes into creating, designing and the actually production of new music! But, if you have your heart set on a specific song that you can’t get the rights too, you could hire someone to create a similar sounding piece! And how cool is it to commission an artist to create a song just for you and your company??

   Talk with your video production company for help

   Most production companies pay for access to music libraries in which they have the ability to license a large variety of songs from new composers. Some of these subscription services even have the option that you can purchase the song (for an extra charge) so that you have the sole rights to it - no one else can use it! Your video production company can sift through, choose several songs that they think may fit you and your brand and go from there.

2. Music choice matters.

   The background music may not be a huge part of your vision when you are imagining your newest video project, but it really is integral and sets the entire mood and tone to your video.

   At Emerald Fox, we ask each of our clients to describe their brand in three words (Professional? Challenging? Fun? Laid-Back? Fast-Paced? Luxurious? Etc.). Then, we sift through our music library and choose a select number of musical choices that we feel fits the description and the brand. Now, this isn’t the end-all! Music choice is often a collaboration. We may narrow down the music styles you are leaning toward and come back with another couple rounds of music choices for you to choose from.

3. Choose your music first.

   The best video editors can base their editing choices around the music. For example, rather than laying a song over an existing cut, a good editor will line up the video cuts and tone of the story with the beats and the feel of the music. This creates a cohesive edit that further engages the viewer.

4. Ask for feedback

   Music is such an important part of our culture and many people have lots of emotional connections with music. Before you ultimately settle on a music selection, ask several other people you trust what they think of the music (your video production company should also be able to help you with this!) Music that might make you feel triumphant and powerful, may make someone else may feel inspirational and relaxing. It’s a good idea to just check in and make sure that the music is sending the right message out!

Emerald Fox Productions: Denver, CO Video Strategy Company

We all know that video is one of the best way to reach consumers out there, but where to begin?

When a potential client reaches your website, you want them to:

1. Stay on your website and learn what you offer

2. Feel an emotional attachment to your product

3. Contact you or make a purchase

Video can definitely assist with all of these things! Bounce rates are decreased by as much as 34%, just by having a video on your site!

Types of Videos

Brand Message Video

This is the most important video to invest in. A brand message video showcases your product and the people behind it with a 1.5 to 3 minute video. This is your time to shine and to show your clients all about what makes your company different (better!) then your competition!

You will feature your brand message video on your website and on social media accounts.

Check out these Brand Message videos created by Emerald Fox:

and

After watching a brand message video, your clients won’t just want anybody for your products/services - they’ll NEED you!

Promotional Videos

A promo video is a shorter, 30 second-ish video whose goal is to drive visitors to your website. A promo video can be a more generic video about your brand or to share news about a new product or service or explain a new deal you have going on!

You can feature your promo video in google ads, facebook ads, Youtube ads, etc. as well as your social media accounts or do share quick information when a longer video is inappropriate.

Check out this promo video:

Testimonial Videos

A testimonial video goes above and beyond a typical review. We all understand the importance of online, positive reviews, but a testimonial video goes one step further, showing your potential clients real, authentic and genuine opinions from your previous clients. Testimonials help show your clients that you can be trusted, that your previous clients LOVED your work and can be the push to get them to reach out!

If you are selling something that is high-cost and/or high-risk, testimonial videos are SOOO important. Luxury products, luxury vacations, chiropractors, lasik eye surgeons, etc!

Testimonial videos should also be featured on your website home page! These are great to share on social media accounts as well!

Videos are TOO much work

At Emerald Fox Productions, we understand that videos are, indeed, a lot of work. What will you talk about? Where will the video take place? How will I look good enough in front of the camera to persuade anyone to purchase from me???

We don’t just show up with a camera. We are a full service video company, from pre-conception to the final delivery of your product. This means we help you discover the best use of video marketing for your business, develop a plan and write the script!

We also plan logistics for the entire thing and focus on showcasing the most-confident version of you! We have a hair and make-up team that will come to your office to help make you and your team look absolutely amazing on camera! During production, Annette will make sure that stray hairs are in the right place, that your toes are pointed the right way and that you are looking in the right direction, etc!

For a free consultation on how video can help your business succeed, contact us here: Contact Us

Emerald Fox Productions: Denver, CO Video Strategy Company

Videos on your website can help make you stand out. Consumers have been watching more and more videos over the years and that number just keeps growing. Honestly, it has become the choice medium for shoppers to research their buying decisions.

Having videos on your website and your social media platforms not only tells your viewers that you are serious and that take pride in your work, but it also more effectively communicates your messages, invokes emotion and tells a story.

Should you utilize video marketing?

The most obvious reason to incorporate video marketing into your business is that video increases conversions and bounce rates. If you are spending a bunch of money on your website, on your SEO, etc. you need people to go to your website and stay there until they make a buying decision.

According to Crackitt.com, bounce rates are reduced by as much as 34% for website with video on them. 34% is HUGE, considering that about 65% of consumer’s purchasing decisions are based on what they see on their cell phones!

The most valuable client is one that is already looking for your services. An engaged couple actively searching for a photographer, a pregnant mom ready to book her newborn photographer, a high school senior searching for a photographer…. When these people go to Google and type in ‘XXXXX photographer near me’ and land on your website, you have only a few seconds to stand out from the 5-6 other websites (your competitors!) that these clients will also check out. You want your website to invoke emotion, to tell your story to make your clients not just want any photographer - they NEED you! Video is incredible at this task.

Can Video Boost your SEO?

Video also makes you more discoverable. Video boosts your SEO - helping you land on Page 1 or 2 on a google search engine. There is a TON of information out there about how to really boost your SEO and which keywords and labels to use. I won’t get into it know since that is an entire article (or 10!) on it’s own, but it is definitely worth it to take some time to jump into all of that and research how to use this absolutely free tactic!

According to Animoto, “96% of consumers find videos helpful when making purchase decisions online and nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand.”

Get Personal

So much of being a photographer is more than shooting a camera. Wedding photographer’s are Brides and Grooms wedding day best friend, a Newborn Photographer helps mom learn to soothe her newborn while also offering her support in the difficult transition to motherhood, a boudoir photographer gives self-esteem and confidence to he clients.

A client reading your ‘About me’, just isn’t enough to showcase who you are and to position yourself into a place of trust. A video can show your clients exactly who you are and give them the final push to contact you first!

Check out this brand message video from Emerald Fox Pin-Up and Boudoir done by Emerald Fox Productions!

https://www.youtube.com/watch?v=R1c47QjMxV4&list=PL5TV65xAR6zzyyLrBi3xvBkMPRJUOL6_W

Can’t I just do this myself???

You have a camera, right? While you probably could take the video yourself with a tripod and a microphone, you won’t get the same level of professionalism as you would if you hire an experienced professional. Is your brand a DIY, good-enough business???? Or are you a professional that won’t settle for less than amazing?

Can you monitor the audio levels while you are filming yourself? (Not unless you’re wearing headphones during the shoot!) Do you have the skill set to sync audio and video? What about color correcting in Davinci Resolve or Premiere Pro? Just hire a professional - I promise you won’t be disappointed!