Emerald Fox Productions: Denver Video Strategy Company

So…. Can’t you just use your phone to make your very own business video?

Short answer is Yes! Absolutely. You can definitely make a script, set up your phone and record some footage. However, is that what you want to show your audience???? Here are some considerations on why you need to hire a professional video company, rather than DIY your business videos.

Professionals Hire Professionals

You’ve perfected your logo, refined your brand colors, decided which textures best represent. your company, spent thousands on your website and may have hired out social media content creation in order to keep your messages on-brand! Your videos are just as important as all of these other things that you’ve done to brand yourself and your company as a competent and trust-worthy professional. If you aren’t willing to invest in your business, why should your clients invest in you?

Clients can spot a DIY video right away and if that’s not the message you want to send to your clients, think twice about using your phone.

Create a Video Strategy

Shooting a promo video for your business is a GREAT first step and if that’s all you have time/money for, then that is absolutely understandable. However, implementing video into your overall business plan can be a much bigger and better undertaking. There is a wide variety of ways in which videos can assist your company to grow. Hiring a video strategy company like Emerald Fox can shed light on those areas and can create solutions to problems you didn’t even realize could be solved. Stop for a second and think about your business. If there was one thing you could change with a snap of a button, what would it be? Do you need more customers? Do you need more time? Do you need to increase sales? Video can help solve all of these!

While we typically suggest a brand message video as the first step (check out this blog article for info on what three video to utilize to jumpstart your video marketing), there are instances where a different approach can yield better results! Contact us to set up a completely free consult and to discuss your very own, custom video strategy!

Audio

When you hire a professional company, you’ll be mic’ed like a movie star! This isn’t only fun, but it also allows the editor to use REALLY good audio clips of you speaking into the camera. The thing about good audio is that no one notices good audio. But, bad audio is heard and recognized from miles away. We’ve all turned the radio station, clicked off of video or been confused by bad audio in a video. Don’t let that be you!

Editing

To put it bluntly, an experienced editor will produce a better video for you. Video transitions, color correcting, syncing audio/video, exporting to .H264? All of this is better left to an experience professional

Those are just several reasons to hire a professional! But honestly, long story short, is your brand “good enough” or are you incredible?

Emerald Fox Productions: Denver Video Strategy Company

Using music in your company’s video is pretty standard right? Here are some things to consider when choosing the right music for your video.

1. You can’t just choose any song that you love

   You can’t just use most songs, actually, due to copyright laws. Just like no one is allowed to take your intellectual property that you have worked so hard for, you can’t use a musician’s song without their permission (or, more likely, their publisher, who likely holds the copyright). While it is possible to obtain permission from the publisher or musician, that is usually very difficult and very expensive. So what can you do? You’ve got some options:

   Commission an artist to compose a song for you

   This can be quite expensive. But, for good reason! A ton of work goes into creating, designing and the actually production of new music! But, if you have your heart set on a specific song that you can’t get the rights too, you could hire someone to create a similar sounding piece! And how cool is it to commission an artist to create a song just for you and your company??

   Talk with your video production company for help

   Most production companies pay for access to music libraries in which they have the ability to license a large variety of songs from new composers. Some of these subscription services even have the option that you can purchase the song (for an extra charge) so that you have the sole rights to it - no one else can use it! Your video production company can sift through, choose several songs that they think may fit you and your brand and go from there.

2. Music choice matters.

   The background music may not be a huge part of your vision when you are imagining your newest video project, but it really is integral and sets the entire mood and tone to your video.

   At Emerald Fox, we ask each of our clients to describe their brand in three words (Professional? Challenging? Fun? Laid-Back? Fast-Paced? Luxurious? Etc.). Then, we sift through our music library and choose a select number of musical choices that we feel fits the description and the brand. Now, this isn’t the end-all! Music choice is often a collaboration. We may narrow down the music styles you are leaning toward and come back with another couple rounds of music choices for you to choose from.

3. Choose your music first.

   The best video editors can base their editing choices around the music. For example, rather than laying a song over an existing cut, a good editor will line up the video cuts and tone of the story with the beats and the feel of the music. This creates a cohesive edit that further engages the viewer.

4. Ask for feedback

   Music is such an important part of our culture and many people have lots of emotional connections with music. Before you ultimately settle on a music selection, ask several other people you trust what they think of the music (your video production company should also be able to help you with this!) Music that might make you feel triumphant and powerful, may make someone else may feel inspirational and relaxing. It’s a good idea to just check in and make sure that the music is sending the right message out!