So…. Can’t you just use your phone to make your very own business video?
Short answer is Yes! Absolutely. You can definitely make a script, set up your phone and record some footage. However, is that what you want to show your audience???? Here are some considerations on why you need to hire a professional video company, rather than DIY your business videos.
Professionals Hire Professionals
You’ve perfected your logo, refined your brand colors, decided which textures best represent. your company, spent thousands on your website and may have hired out social media content creation in order to keep your messages on-brand! Your videos are just as important as all of these other things that you’ve done to brand yourself and your company as a competent and trust-worthy professional. If you aren’t willing to invest in your business, why should your clients invest in you?
Clients can spot a DIY video right away and if that’s not the message you want to send to your clients, think twice about using your phone.
Create a Video Strategy
Shooting a promo video for your business is a GREAT first step and if that’s all you have time/money for, then that is absolutely understandable. However, implementing video into your overall business plan can be a much bigger and better undertaking. There is a wide variety of ways in which videos can assist your company to grow. Hiring a video strategy company like Emerald Fox can shed light on those areas and can create solutions to problems you didn’t even realize could be solved. Stop for a second and think about your business. If there was one thing you could change with a snap of a button, what would it be? Do you need more customers? Do you need more time? Do you need to increase sales? Video can help solve all of these!
While we typically suggest a brand message video as the first step (check out this blog article for info on what three video to utilize to jumpstart your video marketing), there are instances where a different approach can yield better results! Contact us to set up a completely free consult and to discuss your very own, custom video strategy!
Audio
When you hire a professional company, you’ll be mic’ed like a movie star! This isn’t only fun, but it also allows the editor to use REALLY good audio clips of you speaking into the camera. The thing about good audio is that no one notices good audio. But, bad audio is heard and recognized from miles away. We’ve all turned the radio station, clicked off of video or been confused by bad audio in a video. Don’t let that be you!
Editing
To put it bluntly, an experienced editor will produce a better video for you. Video transitions, color correcting, syncing audio/video, exporting to .H264? All of this is better left to an experience professional
Those are just several reasons to hire a professional! But honestly, long story short, is your brand “good enough” or are you incredible?